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Tech giants are becoming less efficient at generating revenue relative to their environmental impact, with emissions intensity increasing despite revenue growth

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FIRST SEENJul 10, 2026
LAST SEENJul 10, 2026
TRAJECTORY Quiet

Too little corroboration in the last 3 days to call a trend (1 article). Watching for it to gain traction.

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Mainstream 1

"Like its rivals, Microsoft now pollutes more for every dollar it generates in revenue. Its emissions intensity rose to 75.0 mtCO2e per million dollars of revenue from 68.1 the prior year -- the first increase in at least six years -- even as revenue grew 15 percent to $281.7 billion."

The Economic Times mainstream_finance Source article