Crypto adoption has stalled and failed to expand into mainstream investing despite regulatory efforts to make it accessible through ETFs and retirement accounts

"The market disruption of 2022 changed that picture. High-profile corporate failures and tighter regulatory scrutiny reduced the appetite for sweeping promotional campaigns."

"Roughly 17% of American adults have ever owned crypto, according to a July 9 report from the Urban Institute. But only about 9% of Americans own crypto now. In other words, nearly half of America's crypto investors have bailed."