Competitive pressure from other brokerages offering altcoin trading is forcing Schwab to expand its crypto offerings to remain competitive
Too little corroboration in the last 3 days to call a trend (1 article). Watching for it to gain traction.
Charles Schwab is expanding its crypto trading offerings to include Solana, Avalanche, and Chainlink after E*Trade included these assets in its pilot program, responding to competitive pressure from other brokerages broadening altcoin access.
Retail brokerage expansion into altcoin trading removes friction from capital entry and legitimizes assets beyond Bitcoin and Ethereum; this type of infrastructure democratization typically precedes sustained retail participation waves and can unlock new demand pools that weren't previously accessible.
"E*Trade included Solana alongside Bitcoin and Ethereum during its pilot, giving Schwab another reason to add support for assets outside the two largest cryptocurrencies."